Certainly™ RPEL Application Engine

Step 1 of 6: Personal Information

Start your Digital Marketing RPEL (Recognition of Prior Experiential Learning) application. This process recognizes real-world experience, not just formal study. Certifications issued by the International Skills Authority (ISA).

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Full name

Email address

Current role

Country

Organisation type

LinkedIn or portfolio URL

Step 2 of 6: Experience Profile

These three questions calibrate your background and help determine the appropriate credential level.

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1. How many years of hands-on Digital Marketing experience do you have?

2. What is your primary channel focus?

3. Which work context best describes your experience?

Step 3 of 6: Knowledge Check

Three diagnostic questions test applied marketing fundamentals: analytics, campaign structure, and budget logic.

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1.

A campaign has high CTR but low conversions. What should you investigate first?

Increase budgetThe campaign is getting clicks, so scale immediately.Review traffic quality and landing page message matchCheck intent, audience, page relevance, conversion tracking and friction.Change the creative style onlyAssume the brand look is the primary cause.

2.

For a paid search campaign, what is the strongest account structure principle?

Put all keywords in one campaignThis makes budget management simpler but reduces control.Group campaigns by intent, offer and budget controlThis improves relevance, bidding control, reporting and optimisation.Use only broad matchLet the platform decide all traffic sources.

3.

If attribution data is incomplete, what is the best practical response?

Ignore attribution entirelyMake all decisions based on impressions and clicks.Combine available analytics, CRM data and directional evidenceUse the best available data, identify gaps and make cautious, testable decisions.Pause all marketingWait until perfect data is available.

Step 4 of 6: Situational Assessment

The core validation engine. These answers should show practical experience that is difficult to fake.

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1.

Describe a campaign you ran or contributed to and its outcome.

Include the goal, audience, channel mix and result.

0 / 1200 characters

2.

Describe a time a campaign underperformed. What did you do?

Explain how you diagnosed the issue and what you changed.

0 / 1200 characters

3.

You have $8k/month for a B2B SaaS client. Walk through your full strategy.

Explain targeting, channel selection, offer, funnel, budget split, reporting and optimisation.

0 / 2500 characters

4.

A client’s ROAS has dropped 40% in 30 days. Diagnose and respond.

Explain what you check first, how you separate causes, and what actions you take.

0 / 2500 characters

Step 5 of 6: Tools & Evidence

Fast proficiency check across platforms and tools, followed by supporting document upload.

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1. Which platforms have you used hands-on?

Google AdsCampaign setup, optimisation or reporting.Meta AdsCampaign setup, optimisation or reporting.LinkedIn AdsB2B targeting, sponsored content or lead gen forms.Email / CRM platformsMailchimp, HubSpot, Salesforce, Klaviyo, ActiveCampaign or similar.

2. Which analytics or reporting tools have you used?

GA4Traffic, events, conversions or acquisition reporting.Looker Studio / dashboardsDashboard creation or reporting.CRM reportingLead source, pipeline, revenue or lifecycle reporting.Platform-native reportingAds manager, email platform or social reporting.

3. What level of reporting and attribution experience best describes you?

Upload supporting documents

Suggested evidence: CV, prior learning, campaign screenshots, dashboards, references, certificates, or portfolio examples.

Evidence notes

Step 6 of 6: Review & Submit

Confirm your application details before submission. Submitting will open an email addressed to Matt with your application summary.

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I confirm this application is accurate.I understand my application may be reviewed by a human assessor.

Reviewing answers

Please do not refresh screen. Review takes less than 5 minutes.

Your assessment responses are being reviewed against the Digital Marketing RPEL criteria.